What branding elements should be prioritized on a letterhead?
Company Logo and Symbol
- The company logo should be prominently placed, usually at the top.
- It must be clear, high resolution, and not pixelated or distorted.
- The logo color and size should follow brand guidelines.
- A monogram or icon version may be used if space is limited.
- Placement consistency across documents reinforces brand identity.
Business Name and Tagline
- The full registered business name should appear near the logo.
- Font style and size must align with corporate branding standards.
- Tagline, if used, should be concise and positioned below the name.
- Text should remain readable and not conflict with other elements.
- Use of all caps or small caps depends on brand typography rules.
Corporate Color Scheme
- Letterhead design must incorporate brand-specific color themes.
- Accent lines, borders, or headings may use primary or secondary colors.
- Consistent use of colors supports recognition and professional image.
- Excessive color use is avoided to maintain a clean look.
- Backgrounds are usually white with colored highlights.
Typography and Font Hierarchy
- Fonts used must match the official corporate typefaces.
- Hierarchy in font sizes is maintained for clarity and emphasis.
- Bold or capitalized headings are used to structure content.
- Decorative fonts are avoided to ensure legibility and professionalism.
- Font color contrast supports readability on both print and digital formats.
Contact and Identification Details
- Business address, phone number, and email are included in the footer.
- Website links and social media handles are optional but commonly added.
- Identification details like CIN or registration numbers are included where required.
- Icons are used minimally and kept consistent with brand tone.
- These elements must align with the overall design without overcrowding.
