What stock libraries are preferred by Indian media houses?
Licensing Flexibility and Commercial Rights
- Media houses prioritize libraries offering clear commercial usage rights.
- Options with royalty-free licensing are preferred for broad distribution.
- Flexible plans that allow unlimited downloads are often chosen.
- Libraries with extended licensing are considered for TV or OTT use.
- Clarity on attribution requirements is essential for editorial projects.
Wide Range of Indian and Regional Content
- Stock providers with Indian ethnicity models, locations, and themes are favored.
- Regional language signs, architecture, and cultural settings are key selection factors.
- Libraries that include Indian festivals, food, and daily life scenes are valued.
- Preference is given to collections featuring diverse age groups and attire.
- Content that visually resonates with Indian audiences improves brand alignment.
High-Quality Video and Motion Graphics Assets
- 4K and HD resolution clips are standard for OTT and broadcast projects.
- Availability of slow-motion, aerial, and time-lapse footage supports creative variety.
- Motion graphic templates for explainers and corporate use are highly used.
- Transparency in frame rate and codec specifications is important for editing workflow.
- Collections that include alpha channel effects or animated transitions are beneficial.
Audio and Music Licensing Options
- Libraries offering Indian instrumental tracks and background scores are preferred.
- Genres like folk, classical, ambient, and modern Indian fusion are often needed.
- Sound effects with clear organization and usage rights support video production.
- Platforms that allow filtering by mood, tempo, or instrument enhance usability.
- Jingles and loops are selected based on campaign tone and regional appeal.
Ease of Integration and Search Tools
- Media houses prefer platforms with intuitive search, preview, and download workflows.
- Support for multi-format downloads (MP4, WAV, PNG) is considered essential.
- Tagging systems for theme, color, and location improve asset discovery.
- Compatibility with design or editing software aids in efficient integration.
- Centralized asset management features support team-based collaboration.
