Genesis Advertising and Puretech Digital Merge to Form Genesis Group
Genesis Advertising and Puretech Digital have merged to form Genesis Group, a strategic move that combines traditional advertising with digital marketing expertise. Genesis Advertising, established in 1988, has a strong presence in Eastern India, while Puretech Digital, founded in 2004, brings strengths in digital media, growth marketing, and influencer marketing. The merger, executed through a mix of cash and stock, aims to offer clients a comprehensive suite of services across both traditional and digital platforms. All employees from Puretech Digital will be absorbed into the new entity, resulting in a combined workforce of over 450 professionals operating across Mumbai and Kolkata.
The newly formed Genesis Group positions itself as a full-funnel marketing solutions provider, integrating services such as brand strategy, creative development, performance marketing, media buying, events, content creation, influencer marketing, SEO, lifecycle marketing, and marketing technology analytics. This integration reflects a broader industry trend towards offering end-to-end marketing solutions that cater to the evolving needs of clients in a digital-first landscape.
Leadership from both companies will continue to play pivotal roles in the Genesis Group, ensuring continuity and leveraging their combined expertise. The merger underscores a commitment to delivering integrated marketing strategies that align with the dynamic demands of the market, aiming to provide clients with seamless and effective communication solutions.
