Blog Details

1. Engagement Metrics

• Likes, Shares, Comments: Indicate how well your content resonates with the audience
  
• Click-Through Rate (CTR): Measures how many users clicked on links embedded in social posts
  
• Save and Bookmark Counts: Reflect content value and long-term interest
  
• Story/Reel Interactions: Tracks sticker taps, swipes, and responses in short-form content
  
• Audience Participation: Includes poll responses, Q&A engagement, or user-generated content
  

2. Reach and Visibility

• Post Reach: Number of unique users who saw your content
  
• Impressions: Total number of times your post was displayed on users’ feeds
  
• Hashtag Performance: Measures discoverability through industry-relevant hashtags
  
• Viral Reach: Tracks shares and views outside of your direct follower base
  
• Follower Growth Rate: Indicates success in attracting new audiences over time
  

3. Website and Traffic Metrics

• Referral Traffic: Number of website visits originating from social platforms
  
• Session Duration: Time social users spend exploring your site
  
• Bounce Rate: Shows whether social visitors engage or leave quickly
  
• Top Landing Pages: Identifies which social-shared pages attract traffic
  
• Conversion Rate: Measures actions such as downloads, demo requests, or purchases from social referrals
  

4. Lead Generation and Sales Outcomes

• Leads Captured via Social: Number of qualified prospects acquired from social CTAs
  
• Cost per Lead (CPL): Tracks the efficiency of paid SMO campaigns
  
• Sales Attribution: Measures which social touchpoints contributed to closed deals
  
• CRM Integration: Helps link social campaigns to pipeline stages and deal values
  
• Campaign ROI: Compares investment in SMO efforts to revenue or goal completions
  

5. Content Performance Analytics

• Top-Performing Posts: Based on engagement, traffic, or conversion data
  
• Content Format Analysis: Evaluates which types (videos, carousels, blog links) perform best
  
• Post Timing Effectiveness: Determines which time slots yield the highest results
  
• Platform-Specific Insights: Helps compare content success across LinkedIn, Twitter, Instagram, etc.
  
• User Feedback and Sentiment: Includes comments, reviews, and direct messages reflecting audience perception