What metrics are used to measure B2B support success and health?
Customer Satisfaction (CSAT)
• Measures how satisfied customers are with specific interactions or resolutions
• Typically collected through post-ticket surveys or follow-up emails
• A high CSAT indicates helpfulness, professionalism, and communication clarity
• It helps identify agent effectiveness and areas needing improvement
• Benchmarks vary by industry but should trend consistently upward
First Contact Resolution (FCR)
• Tracks the percentage of cases resolved during the first interaction
• Higher FCR reduces ticket volume, escalations, and customer frustration
• Indicates the team’s ability to resolve issues without further follow-up
• Drives faster resolution and more efficient resource use
• Often used to evaluate Tier 1 support effectiveness
Time to First Response and Resolution
• Measures how quickly support acknowledges and solves incoming tickets
• SLA commitments often define acceptable response/resolution times
• Delays impact customer trust and renewal decisions in B2B settings
• Trends in time metrics indicate workflow efficiency or team bottlenecks
• Timely service is crucial in high-value enterprise accounts
Net Promoter Score (NPS)
• Gauges client loyalty and likelihood to recommend the service provider
• Reflects overall sentiment rather than one interaction
• Used in conjunction with CSAT for long-term customer health analysis
• NPS trends inform strategy for customer success and retention
• Strong NPS correlates with account expansion and renewal likelihood
Case Volume and Escalation Rate
• Tracks the number of support requests and how many require escalation
• Helps identify product usability issues or documentation gaps
• High escalation rates may signal training needs or support weaknesses
• Escalation volume also impacts engineering workload and timelines
• Monitoring these trends helps improve both product and service experience
Customer Health Score
• A composite metric that includes usage data, support activity, satisfaction, and risk indicators
• Predicts churn or upsell potential in B2B customer accounts
• Updated dynamically as engagement and outcomes change
• Used by success managers to prioritize high-touch relationships
• Informs renewal planning and strategic check-ins




