Augmented Reality in IT Product Packaging.
In 2025, Indian IT companies are increasingly integrating Augmented Reality (AR) into product packaging to enhance customer engagement and differentiate their offerings. This innovative approach transforms traditional packaging into interactive platforms, providing consumers with immersive experiences and valuable information.
AR-enabled packaging allows customers to access 3D product demonstrations, interactive tutorials, and gamified content by scanning QR codes or markers with their smartphones. This not only enriches the unboxing experience but also facilitates a deeper understanding of complex IT products. For instance, brands can showcase product features, offer setup guides, or present case studies through AR overlays, making technical information more accessible and engaging.
The adoption of AR in packaging is also driven by its potential to provide real-time analytics. Companies can gather data on consumer interactions, preferences, and behaviors, enabling them to refine marketing strategies and product offerings. Furthermore, AR packaging can serve as a tool for anti-counterfeiting measures, ensuring product authenticity and building consumer trust.
Several Indian startups are at the forefront of this trend. Companies like FlippAR and PlugXR offer platforms that facilitate the creation of AR content for packaging without the need for extensive coding knowledge. These solutions empower IT firms to deploy AR experiences efficiently and cost-effectively.
The market for AR packaging in India is poised for significant growth. Reports indicate that the augmented reality packaging market in India is expected to reach a projected revenue of US$ 23.9 million by 2030, with a compound annual growth rate of 6.8% from 2025 to 2030.
In summary, the integration of AR into IT product packaging in India represents a strategic move to enhance customer engagement, provide valuable insights, and stay ahead in a competitive market. As technology continues to evolve, AR packaging is set to become a standard in delivering enriched consumer experiences.
