Blog Details

1. Color Contrast and Visual Clarity

Ensuring strong contrast between foreground and background elements is one of the most important accessibility considerations. This helps users with visual impairments, including color blindness, to perceive information clearly.

• Follow WCAG 2.1 minimum contrast ratio: 4.5:1 for normal text, 3:1 for large text
  
• Avoid using color alone to convey meaning (e.g., red = error, green = success)
  
• Use high-contrast palettes that maintain brand integrity across light/dark backgrounds
  
• Ensure buttons and links have sufficient contrast with surrounding elements
  
• Test contrast using tools like WebAIM Contrast Checker or Stark plugin for Figma
  

2. Typography and Readability

Accessible typography ensures that all users, including those with cognitive or visual impairments, can easily read and process information.

• Use legible sans-serif fonts with consistent line spacing and kerning
  
• Maintain a minimum body text size of 16px for readability across devices
  
• Avoid excessive use of all-caps or overly decorative fonts in body text
  
• Ensure that line length does not exceed 70–80 characters per line for comfort
  
• Use clear heading structures (H1 to H6) to support screen reader navigation
  

3. Alternative Text and Icon Labelling

For IT brands that rely heavily on visual storytelling, icons and images must be supported with meaningful text equivalents to ensure users with screen readers receive the same information.

• Add descriptive alt text to all non-decorative images and brand graphics
  
• Label icons with aria-label or hidden text for clarity in screen readers
  
• Use icons as supplements, not replacements, for essential text-based actions
  
• Ensure charts, infographics, and diagrams include summaries or captions
  
• Provide tooltips or hover-text for branding elements that carry key information
  

4. Motion, Animation, and Interaction Accessibility

Subtle animations can enhance branding, but overuse can cause cognitive overload or trigger motion sensitivity. Accessibility requires moderation and user control.

• Avoid auto-playing animations or videos unless they serve a clear functional purpose
  
• Allow users to pause, stop, or disable motion-based branding features
  
• Limit parallax or complex transitions in UI elements for focus and clarity
  
• Comply with prefers-reduced-motion settings in CSS for motion-sensitive users
  
• Maintain consistent feedback and focus indicators for interactive elements
  

5. Keyboard Navigation and Focus Management

Accessible branding design includes ensuring that every interactive branded component—buttons, links, modals—can be navigated and used with a keyboard alone.

• Enable logical tab order across branded navigation and CTA elements
  
• Highlight active focus with visible outlines or custom indicators
  
• Ensure dropdowns, menus, and modals are operable without a mouse
  
• Prevent keyboard traps in pop-ups or form fields with branded overlays
  
• Use ARIA roles and landmarks to assist screen reader interpretation of layout
  

6. Accessible Document and Media Branding

Branded assets such as whitepapers, PDFs, and videos must meet accessibility standards to ensure equal reach and compliance, especially for enterprise IT firms serving global clients.

• Use tagged PDFs with proper headings, alt text, and reading order
  
• Caption all videos and provide transcripts for audio branding elements
  
• Avoid excessive watermarks or graphic layering that obscures readability
  
• Ensure slide decks have meaningful titles, alt text, and color-safe visuals
  
• Optimize file formats and resolution for screen readers and assistive tech compatibility