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In 2025, Indian IT companies are increasingly integrating Augmented Reality (AR) into product packaging to enhance customer engagement and differentiate their offerings. This innovative approach transforms traditional packaging into interactive platforms, providing consumers with immersive experiences and valuable information.  AR-enabled packaging allows customers to access 3D product demonstrations, interactive tutorials,…

In 2025, premium IT brands in India are increasingly adopting embossed letterheads to convey sophistication and reinforce their brand identity. Embossed letterheads feature raised designs, typically showcasing company logos or names, which provide a tactile and visual distinction that enhances the perceived value of the brand. Several Indian printing services…

In 2025, Indian IT companies are increasingly leveraging A/B testing to optimize flyer designs for lead generation and engagement. This data-driven approach enables marketers to refine visual and textual elements, ensuring that promotional materials resonate effectively with target audiences. A/B testing, also known as split testing, involves creating two versions…

In 2025, copywriting has become an indispensable element in the design of IT brochures, serving as a bridge between complex technical offerings and the target audience’s understanding. Effective copywriting transforms intricate information into compelling narratives that resonate with readers, guiding them through the brochure and prompting desired actions. A well-crafted…

In 2025, Indian IT companies are increasingly adopting automated brochure design tools to streamline the creation of IT catalogues. These cloud-based solutions leverage artificial intelligence and data integration to produce professional, brand-consistent materials efficiently. Platforms like Piktochart offer AI-powered brochure makers that simplify design processes. With features such as smart…

In 2025, Indian IT companies are increasingly leveraging infographics to effectively communicate complex solutions. These visual tools transform intricate technical information into accessible and engaging content, facilitating better understanding among diverse audiences. A successful infographic begins with a clear focus. Identifying a single, central message ensures that the content remains…