Customer Relationship Management

Introduction Customer Relationship Management (CRM) as a business strategy has become a crucial aspect of growth and sustainability in the Indian market. With the rapid digitization of services and rising customer expectations, Indian companies have started to realize that acquiring customers is not enough—retaining them through consistent engagement and personalized…

Introduction Customer Relationship Management (CRM) has evolved from a mere software application into a powerful business strategy, especially in dynamic economies like India. As the Indian market continues to diversify and expand, businesses are faced with the challenge of building meaningful and lasting relationships with an increasingly informed and digitally…

Introduction Customer Relationship Management (CRM) in India has emerged as a transformative strategy that helps businesses maintain and strengthen relationships with their customers in a rapidly evolving market. With increasing competition and customer expectations, Indian enterprises—ranging from traditional family-owned businesses to modern startups—are recognizing the value of CRM to drive…