Graphic Design

INTRODUCTION With the rise of online shopping, packaging has taken on a new role in the customer journey—shifting from shelf appeal to shipping durability and unboxing experience. In e-commerce, packaging is not just a protective layer; it’s the first physical interaction a customer has with the brand after purchase. Unlike…

INTRODUCTION Augmented Reality (AR) is revolutionizing the way brands interact with consumers, and package design is one of the most exciting frontiers of this transformation. AR in package design integrates digital content with physical packaging, allowing consumers to experience interactive elements simply by scanning the product with a smartphone or…

INTRODUCTION The evolution of digital tools has significantly revolutionized package design workflows, enabling designers to move faster, collaborate more effectively, and produce highly refined, market-ready packaging. From concept development to final production, digital platforms and software have streamlined every phase of the design process. These innovations have not only improved…

INTRODUCTION Prototyping is a critical step in the package design process that bridges the gap between concept and production. It involves creating a tangible or visual model of the packaging to evaluate its aesthetics, functionality, structure, and user interaction before mass manufacturing. This stage allows designers, clients, and stakeholders to…

Briefly Discuss the Evolution of Package Design Over the Decades INTRODUCTION The history of package design reflects broader changes in consumer behavior, technology, marketing, and aesthetics. From simple wrappers to sophisticated brand statements, packaging has transformed dramatically over the decades. Each era introduced new materials, trends, and purposes—moving from pure…

INTRODUCTION Culture shapes how people perceive symbols, colors, language, and even the materials they interact with daily. In package design, these cultural nuances become vital to ensuring that a product not only appeals to but also respects the preferences, values, and traditions of its target audience. As markets globalize and…