News

In 2025, Indian IT service providers are increasingly embracing a holistic design approach to deliver integrated, user-centric, and future-ready solutions. This methodology transcends traditional silos by aligning user experience (UX), technology infrastructure, business strategy, and stakeholder needs into a cohesive ecosystem. A holistic design approach in IT services involves considering…

In 2025, live streaming and webinars have become pivotal in IT media services, revolutionizing how companies engage with audiences and disseminate information. The integration of advanced technologies and innovative strategies has transformed these platforms into dynamic tools for communication and collaboration. Artificial Intelligence (AI) plays a significant role in enhancing…

In 2025, Indian IT companies are increasingly integrating Augmented Reality (AR) into product packaging to enhance customer engagement and differentiate their offerings. This innovative approach transforms traditional packaging into interactive platforms, providing consumers with immersive experiences and valuable information.  AR-enabled packaging allows customers to access 3D product demonstrations, interactive tutorials,…

In 2025, premium IT brands in India are increasingly adopting embossed letterheads to convey sophistication and reinforce their brand identity. Embossed letterheads feature raised designs, typically showcasing company logos or names, which provide a tactile and visual distinction that enhances the perceived value of the brand. Several Indian printing services…

In 2025, Indian IT companies are increasingly leveraging A/B testing to optimize flyer designs for lead generation and engagement. This data-driven approach enables marketers to refine visual and textual elements, ensuring that promotional materials resonate effectively with target audiences. A/B testing, also known as split testing, involves creating two versions…

In 2025, copywriting has become an indispensable element in the design of IT brochures, serving as a bridge between complex technical offerings and the target audience’s understanding. Effective copywriting transforms intricate information into compelling narratives that resonate with readers, guiding them through the brochure and prompting desired actions. A well-crafted…