How are flyers distributed effectively at Indian expos?
Pre-Event Planning and Preparation
- Determine the quantity based on expected footfall.
- Customize flyer content to match the event’s theme.
- Prepare different flyer versions for varied audience segments.
- Align messaging with the objectives of the booth or brand.
- Coordinate distribution roles among team members in advance.
Strategic Placement Around the Venue
- Position flyers at entry points, registration desks, and lounges.
- Use brochure holders on booth tables for self-pickup.
- Collaborate with event organizers for inclusion in welcome kits.
- Display at food courts or networking areas for high visibility.
- Ensure placement areas are within event guidelines.
On-Ground Team Engagement
- Distribute through trained staff for better interaction.
- Accompany flyers with a short verbal pitch or demo.
- Use badges or uniforms to appear approachable and official.
- Time distribution during session breaks or peak activity.
- Collect feedback or inquiries while handing flyers.
Use of Interactive Elements
- Incorporate QR codes linking to landing pages or demos.
- Include contest entries or scan-based giveaways.
- Offer small branded merchandise with flyer handouts.
- Create urgency with limited-time offers printed on flyers.
- Encourage recipients to share flyers on social media.
Post-Event Distribution Follow-Up
- Place remaining flyers at nearby tech hubs or coworking spaces.
- Include flyers in follow-up mailers to booth visitors.
- Distribute at related local events or campus drives.
- Digitize the flyer for email or WhatsApp sharing.
- Track link clicks or form signups initiated from flyer scans.
