Blog Details

1. Analyze Competitor Keywords

• Use tools like SEMrush, Ahrefs, or Ubersuggest to discover which keywords competitors rank for
  
• Identify top-performing pages and associated keywords driving their traffic
  
• Track changes in keyword rankings to spot shifts in strategy
  
• Compare keyword gaps to find opportunities your company is missing
  
• Monitor branded keyword searches to assess brand visibility
  

2. Monitor Backlink Profiles

• Review competitors’ backlink sources using tools like Moz, Ahrefs, or Majestic
  
• Identify high-authority sites linking to their content or landing pages
  
• Track new and lost backlinks to evaluate outreach or PR efforts
  
• Find common domains that link to multiple competitors but not to your site
  
• Analyze anchor text distribution for link-building focus areas
  

3. Study Content and Publishing Patterns

• Track blog publishing frequency, themes, and content depth
  
• Analyze top-performing articles based on shares and backlinks
  
• Examine use of multimedia formats like videos, case studies, and infographics
  
• Identify which content types (guides, checklists, tutorials) drive the most engagement
  
• Note use of gated content and lead magnets to assess funnel strategy
  

4. Evaluate On-Page and Technical SEO

• Use tools like Screaming Frog or Sitebulb to audit page structures and meta data
  
• Check for structured data usage, schema markup, and mobile optimization
  
• Review internal linking strategies and URL structure consistency
  
• Track Core Web Vitals, page speed, and HTTPS setup
  
• Observe site architecture and navigation for SEO best practices
  

5. Monitor Local and Global SERP Presence

• Use geo-targeted search tools to see how competitors rank in different regions
  
• Track local SEO tactics such as Google Business Profiles and local citations
  
• Evaluate how competitors localize service pages for global or multilingual audiences
  
• Assess presence in featured snippets, People Also Ask, and other SERP features
  
• Benchmark visibility for international SEO efforts targeting U.S., EU, or APAC markets