How can remarketing be used in SEM for IT solutions?
1. Re-Engages High-Intent Visitors
- Targets users who previously visited your website but didn’t convert
- Shows tailored ads for services or products they viewed (e.g., CRM, cloud, ERP)
- Helps bring back decision-makers who are still in the consideration phase
- Keeps your brand top-of-mind during longer IT sales cycles
- Improves chances of lead recovery without paying for new traffic
2. Supports Funnel-Based Messaging
- Segments audiences based on user behavior (e.g., visited pricing page, clicked demo link)
- Serves different ads to top-funnel vs. bottom-funnel audiences
- Promotes gated content like whitepapers or case studies to educate prospects
- Drives conversions with retargeting ads offering demos, consultations, or free trials
- Enables deeper personalization in ad messaging and CTAs
3. Increases ROI from Existing Traffic
- Makes full use of previously paid-for clicks and SEO traffic
- Requires lower cost-per-click (CPC) than cold audience targeting
- Often has higher conversion rates due to brand familiarity
- Extends the value of each initial visit
- Reduces cost-per-acquisition (CPA) over time
4. Works Across Multiple Platforms
- Google Display Network: serves banner ads across tech blogs and media sites
- YouTube: video remarketing for product explainers and testimonials
- LinkedIn and Facebook: dynamic retargeting for professional or SMB audiences
- Cross-platform retargeting allows broader re-engagement strategy
- Tracks multi-channel behavior for smarter segmentation
5. Boosts Campaign Performance with Custom Audiences
- Creates remarketing lists based on time spent, page views, or product interest
- Excludes existing customers to focus on leads
- Uses lookalike or similar audiences to expand reach
- Retargets CRM-uploaded lists for account-based marketing (ABM)
- Helps build trust and drive repeated visits before final decision
