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Hello InTech

How can you use SMO to support product launches?

1. Build Pre-Launch Anticipation

  • Teaser Campaigns: Use short videos, cryptic visuals, or countdowns to hint at what’s coming
  • Landing Pages: Promote early sign-ups for beta access or launch day notifications through social posts
  • Behind-the-Scenes Content: Share development snapshots, team moments, or product assembly clips
  • Hashtag Strategy: Create and optimize a branded hashtag (e.g., #LaunchTechPro) for consistency and tracking
  • Polls and Q&A: Use Stories or LinkedIn polls to generate curiosity and gather early feedback

2. Announce the Launch With Impact

  • Launch Videos: Create high-quality product introduction videos optimized for each platform
  • Pin Posts and Feature Content: Pin launch announcements on all platforms for maximum visibility
  • Live Events: Host a product walkthrough, live Q&A, or demo session via LinkedIn Live, YouTube, or Instagram
  • Ad Campaigns: Use paid ads to boost launch posts and reach high-intent audiences
  • Collaborations: Partner with influencers, clients, or tech communities to expand reach

3. Educate Through Optimized Content

  • Tutorials and Explainers: Post step-by-step guides, carousel walkthroughs, and short Reels on how the product works
  • Product Benefits Breakdown: Highlight key features, differentiators, and outcomes through infographics and one-pagers
  • Use Cases: Share scenarios relevant to target industries or buyer personas
  • Customer Testimonials: Add social proof with quotes or video feedback from early users or testers
  • FAQs: Address common questions through video snippets, posts, or comments

4. Maintain Post-Launch Momentum

  • Follow-Up Content: Share performance stats, user stories, or industry media mentions
  • Feature Deep-Dives: Continue promoting individual modules or functions with detailed visuals
  • Community Engagement: Ask users to share their experience using branded hashtags
  • Cross-Posting: Repurpose launch highlights for newsletters, blog posts, or paid ads
  • Feedback Loop: Use polls, comments, or DMs to gather feedback for updates or iterations

5. Track Performance and Optimize in Real-Time

  • Engagement Analytics: Measure likes, shares, comments, and saves across platforms
  • Traffic and Conversion Data: Use UTM links and Google Analytics to track page visits and signups
  • Lead Metrics: Monitor the number of demo requests, downloads, or trials from social channels
  • Sentiment Monitoring: Analyze audience reactions to identify strengths or concerns
  • Iterative Updates: Adjust visuals, CTAs, or messaging based on real-time data for maximum results

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