How do you get employees to participate in SMO activities?
1. Create a Clear Advocacy Program
- Launch a structured employee advocacy initiative with defined roles, goals, and content types
- Identify brand champions across departments (developers, designers, managers)
- Set participation guidelines including tone, branding, and sharing frequency
- Provide easy access to approved visuals, hashtags, and company URLs
- Recognize top contributors publicly to motivate others
2. Share Ready-to-Use Content Kits
- Distribute weekly content packs with post captions, images, and hashtags
- Offer both technical and culture-oriented posts to suit different employee styles
- Include pre-approved LinkedIn updates, Twitter snippets, or Reels scripts
- Use tools like Google Drive, Notion, or Trello for content storage and scheduling tips
- Encourage personalization while maintaining consistency with brand voice
3. Host Internal Workshops and Awareness Drives
- Conduct SMO training sessions on how to use LinkedIn, Instagram, or Twitter effectively
- Educate employees on the business impact of SMO and personal branding benefits
- Share examples of viral or high-engagement employee posts
- Bring in external experts or internal marketers to run short webinars
- Highlight how engagement boosts visibility for both the individual and the company
4. Incentivize and Recognize Participation
- Launch friendly competitions like “Top Advocate of the Month” or “Most Engaging Tech Tip”
- Offer small rewards such as shoutouts, gift cards, or badges
- Feature employee posts in newsletters, on the website, or internal dashboards
- Track shares, likes, and clicks generated by employees and celebrate milestones
- Encourage departments to take turns leading monthly campaigns
5. Align SMO With Employer Branding and Culture
- Encourage teams to share their work culture, events, or learning experiences
- Promote employee-generated content like photos, blogs, videos, and Q&A sessions
- Showcase career growth stories, hackathon highlights, and peer recognition moments
- Use platforms like Instagram Reels and LinkedIn to build a relatable employer image
- Link participation with hiring efforts, project showcases, and industry recognition
