Should flyers include pricing or contact capture links?
Including Pricing on Flyers
- Helps set clear expectations for potential customers.
- Useful for promoting special offers or limited-time rates.
- Encourages quick decision-making at events.
- Adds transparency and builds trust with audiences.
- Can be omitted if pricing varies or requires consultation.
Use of Contact Capture Links
- Directs readers to forms, landing pages, or registration portals.
- Enables follow-up through email or phone contact.
- Works well for tech events requiring RSVP or feedback.
- Short links or QR codes are preferred for ease of use.
- Helps track engagement and interest levels.
Balance Between Information and Clarity
- Too much detail may overwhelm the flyer layout.
- Pricing and links should be visually distinct but not dominant.
- Placement near call-to-action improves effectiveness.
- Prioritize hierarchy so main message remains clear.
- White space helps maintain readability with added elements.
Relevance to Audience Type
- Pricing is more suitable for B2C audiences at expos.
- Contact capture links benefit B2B or service-oriented events.
- Consider tech familiarity of audience when using digital tools.
- Segment flyers by purpose if both elements are essential.
- Tailor messaging based on distribution method.
Design Integration Best Practices
- Use icons or boxes to highlight links or pricing subtly.
- QR codes should be tested for functionality and design fit.
- Avoid clutter by limiting to one pricing tier or offer.
- Ensure consistent font and color schemes for added content.
- Maintain alignment with overall brand guidelines.
