Digital Marketing

Introduction A/B testing, also known as split testing, is a foundational practice in online advertising that compares two versions of an ad to determine which performs better. This scientific approach removes guesswork and enables marketers to make data-driven decisions. By testing headlines, visuals, calls-to-action, targeting, and placements, advertisers can fine-tune…

Introduction Performance-based online ads have transformed the digital advertising landscape by prioritizing measurable results over traditional impressions. Unlike brand awareness campaigns that focus on visibility, performance-based ads are structured around specific, trackable actions—such as clicks, leads, app installs, or purchases. Advertisers only pay when a predefined outcome is achieved, making…

Introduction An effective search ad is a compact, strategically crafted message designed to appear on search engine results pages (SERPs) when users enter relevant keywords. Unlike display ads, search ads target users with immediate intent, making their structure critical to visibility and performance. Google Ads and similar platforms offer ad…

Introduction Display advertising has evolved into a highly targeted form of digital marketing, capable of reaching the right audience at the right time across websites, mobile apps, and video platforms. Unlike search advertising, which is intent-based, display advertising is visibility-based, and its effectiveness depends heavily on strategic targeting practices. By…

Introduction Retargeting ads, also known as remarketing, are one of the most effective strategies in digital marketing. These ads target users who have previously interacted with your website or digital content but did not complete a desired action, such as making a purchase or filling out a form. By re-engaging…

Introduction Google Ads is one of the most powerful online advertising platforms, enabling businesses to connect with users actively searching for products or services. At the core of its success is a sophisticated bidding system that determines which ads appear, where they appear, and how much advertisers pay. Understanding how…