Blog Details

1. Use Clear, Actionable Messaging

• Highlight the main benefit or offer (e.g., “Start Free Trial,” “Get 25% Off”)
  
• Keep text short, bold, and legible—focus on 5–7 words max
  
• Use strong CTAs that create urgency or value (“Try Now,” “Limited Time”)
  
• Avoid jargon; make messaging audience-friendly and outcome-driven
  
• Tailor the language for your niche (e.g., B2B, SaaS, developer tools)
  

2. Align Design with Your Brand Identity

• Use your company’s color palette, fonts, and logo consistently
  
• Ensure visual elements match your product type and audience tone
  
• Maintain a clean, professional look with balanced whitespace
  
• Use high-quality product images, UI previews, or illustrations
  
• Design creatives that reinforce brand recognition across placements
  

3. Optimize for Size, Format, and Platform

• Create multiple banner sizes:
  
  • Leaderboard (728×90)
    
  • Rectangle (300×250)
    
  • Skyscraper (160×600)
    
  • Mobile (320×100)
    
• Use static images, GIFs, or HTML5 animated ads depending on placement
  
• Ensure file sizes are light for fast loading on all devices
  
• Test designs across desktop, tablet, and mobile screens
  
• Provide both horizontal and vertical options for flexibility
  

4. Customize Creatives for Campaign Goals

• Offer variants for feature launches, promotions, or seasonal campaigns
  
• Create audience-specific banners (e.g., “For Startups,” “For Developers,” “For Enterprises”)
  
• Include versioned creatives for top affiliates to match their content or region
  
• Add coupon codes or affiliate IDs visually where applicable
  
• Update creatives regularly to avoid banner fatigue
  

5. Enable Easy Access and Usage for Affiliates

• Organize creatives in an affiliate resource hub or dashboard
  
• Label files by size, goal, language, or campaign type for easy selection
  
• Provide embed codes or download links for simple integration
  
• Offer brief usage instructions and best practices for placement
  
• Monitor performance and suggest top-performing creatives to affiliates