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What are the common types of system integration for startups?

Application Programming Interface (API) Integration

  • Connects software tools using APIs to exchange data automatically.
  • Enables deep integration with platforms like Stripe, Shopify, Salesforce, or Twilio.
  • Allows custom workflows and real-time syncing between applications.
  • Supports both internal and third-party software connections.
  • Offers flexible and scalable integration architecture.

Third-Party Integration Tools (iPaaS/No-Code)

  • Uses integration platforms such as Zapier, Make (Integromat), or Workato.
  • Allows non-developers to connect cloud apps using visual builders.
  • Simplifies automation of simple workflows between SaaS tools.
  • Reduces the need for custom coding or internal development resources.
  • Ideal for small teams needing quick integration across business apps.

Database-Level Integration

  • Synchronizes data across different systems using direct database access.
  • Consolidates records from multiple data sources into a central repository.
  • Powers dashboards, reporting tools, and unified data views.
  • Requires technical configuration and security controls.
  • Often used in combination with analytics or ERP systems.

Cloud Service Integration

  • Connects cloud-based services and SaaS platforms.
  • Allows tools like CRMs, finance systems, and project managers to communicate.
  • Enables cross-platform syncing through cloud-native APIs.
  • Supports scalability and mobile access.
  • Common in remote-first or digital-native startups.

Custom Integration via Middleware or Microservices

  • Uses custom code or middleware to link legacy or niche systems.
  • Enables highly specific workflows tailored to business logic.
  • Often deployed in growing startups with unique product environments.
  • Supports modular service architecture and ongoing evolution.
  • Requires developer involvement and ongoing maintenance.

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