What are the essential tasks included in a website maintenance plan?
Security and Backup Management
- Regularly update CMS, plugins, themes, and frameworks to the latest versions.
- Run daily or weekly site backups and store them securely (cloud or offsite).
- Set up and monitor firewalls, antivirus scanners, and login protection tools.
- Enable 2FA and strong password policies for admin accounts.
- Regularly check and renew SSL certificates for secure HTTPS access.
Performance and Technical Health
- Monitor page speed and fix slow-loading elements (scripts, images, CSS).
- Clear cache files and optimize database tables for smoother performance.
- Remove unused plugins or code bloat that impacts site responsiveness.
- Check for broken links or missing images that affect user flow.
- Test server uptime, response time, and hosting reliability.
Content Updates and Optimization
- Refresh homepage banners, product listings, blogs, and FAQs regularly.
- Update contact information, business hours, and legal policies.
- Check meta tags, alt text, and keyword usage for ongoing SEO.
- Add seasonal content or regional localization for Indian audiences.
- Maintain visual consistency across all pages for branding.
Functional Testing and UX
- Test forms, popups, shopping carts, login systems, and chat tools.
- Ensure responsiveness across desktop, tablet, and mobile devices.
- Conduct browser compatibility tests (Chrome, Safari, Firefox, Edge).
- Fix any visual bugs, layout errors, or clickable element issues.
- Review user behavior using heatmaps or analytics to improve UX.
Analytics and Reporting
- Verify that Google Analytics, Search Console, and ad pixels are tracking correctly.
- Review bounce rates, exit pages, and conversion funnels regularly.
- Check error logs for recurring issues like 404 pages or server crashes.
- Generate monthly performance, traffic, and security reports.
Use insights to plan content updates, SEO fixes, and design improvements.
