Blog Details

1. Trifold and Bifold Brochures for Corporate Services

Traditional formats like trifold and bifold brochures remain popular among Indian IT buyers, especially for corporate presentations, B2B services, and trade events. These are concise, portable, and easy to distribute both physically and digitally.

• Use bifold (A4 or letter size) for premium feel and high-value offerings
  
• Trifold works well for overviews of multiple services or bundled solutions
  
• Include clear sections: About, Services, Case Studies, Differentiators, Contact
  
• Design with clean typography, brand colors, and sharp iconography
  
• Preferred for enterprise sales kits, conference booths, and board-level leave-behinds
  

2. Slide Deck-Style Brochures for Digital Sharing

In the post-pandemic digital-first context, IT buyers increasingly engage with brochure decks in presentation format. These are well-suited for email, WhatsApp, or client portals.

• Use horizontal orientation (16:9 or 4:3) for easier on-screen viewing
  
• Create slide-by-slide narrative flow, similar to a pitch presentation
  
• Focus each slide on one message: problem, solution, feature, benefit, proof
  
• Embed animations, interactive links, or embedded video for enhanced engagement
  
• Often created in PowerPoint, Google Slides, or PDF exports for compatibility
  

3. Interactive PDFs for Product and Platform Brochures

For SaaS products, cloud platforms, and digital tools, interactive PDFs work well. These allow click-based navigation and engagement while maintaining a branded offline format.

• Include hyperlinks in the table of contents for seamless navigation
  
• Add embedded demos, animated diagrams, or infographics
  
• Structure content using collapsible sections or tabs if possible
  
• Use responsive layouts for reading across desktops and tablets
  
• Ideal for mid-funnel product evaluation and vendor shortlisting
  

4. One-Page Infographic Brochures for Quick Decision Makers

Busy CIOs, procurement heads, or founders often prefer high-impact, one-page brochures that get straight to the point. These are highly visual and data-driven.

• Present key metrics, benefits, and case studies in visual blocks
  
• Use data visualization: icons, bar graphs, timelines, or service maps
  
• Highlight USPs, tech stacks, and industry verticals served
  
• Include a strong call to action with QR codes or short contact links
  
• Suitable for introductory emails, outbound campaigns, and VC/investor touchpoints
  

5. Vertical-Specific Brochures Tailored to Industry Needs

Indian IT buyers appreciate brochures that reflect a deep understanding of their domain. Creating industry-specific versions boosts relevance and engagement.

• Customize messaging and use cases for BFSI, Healthcare, Retail, EdTech, etc.
  
• Include relevant compliance standards (e.g., HIPAA for healthcare, PCI-DSS for finance)
  
• Feature sector-specific client logos, testimonials, and outcomes
  
• Align language, pain points, and solutions to the buyer’s operational context
  
• Helps differentiate from generalist competitors with more generic brochures
  

6. Festival or Campaign-Based Mini Brochures

During Indian festivals or B2B campaign cycles, shorter seasonal brochures gain traction. These are more conversational, visually rich, and can complement outreach campaigns.

• Design small-form (A5 or postcard size) brochures with vibrant festive theming
  
• Include time-bound offers, bundled services, or early access to features
  
• Use regional greetings or multilingual messages for better connection
  
• Tie messaging to campaigns (e.g., “Secure Your Cloud This Diwali”)
  
• Best used in partner networks, SME promotions, or loyalty engagement