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What formats are most popular for Indian tech explainer videos?

Animated 2D Explainer Videos

  • Widely used for product overviews and onboarding content.
  • Flat illustrations and motion graphics simplify complex topics.
  • Character-based storytelling engages a broader audience.
  • Visual metaphors support quick understanding of abstract processes.
  • Cost-effective and scalable for different platforms.

Whiteboard Animation Format

  • Hand-drawn style with simulated writing on a white surface.
  • Ideal for step-by-step tutorials or timeline explanations.
  • Maintains viewer attention with continuous movement.
  • Often used in training and internal communication.
  • Works well for scripting dense informational content.

Live-Action with Graphic Overlays

  • Combines real-world footage with animated text or icons.
  • Establishes brand credibility through human presence.
  • Overlays emphasize features, stats, or key messages.
  • Suitable for testimonials, demos, or walkthroughs.
  • Often filmed in corporate settings or workspaces.

Screencast or Screen Recording Format

  • Captures real-time use of software or applications.
  • Voiceover guides the user through menus and functions.
  • Common in technical onboarding and customer support.
  • Minimal editing required for direct instructional use.
  • Useful for platform-specific walkthroughs and updates.

Hybrid and Modular Format

  • Combines multiple formats like animation, screencast, and motion text.
  • Sections are modular to allow reuse across campaigns.
  • Enhances storytelling with visual and functional balance.
  • Supports multilingual or regionally adapted versions.
  • Offers flexibility in structuring short or long content.

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