
What formats are most popular for Indian tech explainer videos?
Animated 2D Explainer Videos
- Widely used for product overviews and onboarding content.
- Flat illustrations and motion graphics simplify complex topics.
- Character-based storytelling engages a broader audience.
- Visual metaphors support quick understanding of abstract processes.
- Cost-effective and scalable for different platforms.
Whiteboard Animation Format
- Hand-drawn style with simulated writing on a white surface.
- Ideal for step-by-step tutorials or timeline explanations.
- Maintains viewer attention with continuous movement.
- Often used in training and internal communication.
- Works well for scripting dense informational content.
Live-Action with Graphic Overlays
- Combines real-world footage with animated text or icons.
- Establishes brand credibility through human presence.
- Overlays emphasize features, stats, or key messages.
- Suitable for testimonials, demos, or walkthroughs.
- Often filmed in corporate settings or workspaces.
Screencast or Screen Recording Format
- Captures real-time use of software or applications.
- Voiceover guides the user through menus and functions.
- Common in technical onboarding and customer support.
- Minimal editing required for direct instructional use.
- Useful for platform-specific walkthroughs and updates.
Hybrid and Modular Format
- Combines multiple formats like animation, screencast, and motion text.
- Sections are modular to allow reuse across campaigns.
- Enhances storytelling with visual and functional balance.
- Supports multilingual or regionally adapted versions.
- Offers flexibility in structuring short or long content.