Blog Details

1. Total Revenue Generated

• Measures how much sales value affiliates have contributed
  
• Helps assess the program’s financial impact on the business
  
• Important for determining overall ROI of affiliate campaigns
  
• Useful for comparing affiliate performance with other channels
  
• Guides commission budget planning and resource allocation
  

2. Number of Conversions (Sales or Leads)

• Tracks how many completed actions resulted from affiliate referrals
  
• Can include trial signups, demo bookings, purchases, or form submissions
  
• Helps identify top-performing affiliates and offers
  
• Assesses the quality and intent of traffic driven by affiliates
  
• Key for goal tracking in B2B and SaaS IT campaigns
  

3. Click-Through Rate (CTR)

• Indicates how effective affiliate content is at driving traffic
  
• Compares link impressions to actual clicks
  
• Helps evaluate the quality of affiliate placements (blogs, videos, etc.)
  
• Identifies creatives, headlines, or CTAs that perform best
  
• Guides content optimization for higher engagement
  

4. Conversion Rate

• Measures the percentage of visitors who take action after clicking an affiliate link
  
• Helps evaluate landing page effectiveness and audience-product fit
  
• Useful for comparing performance across different affiliates or content types
  
• Indicates how well affiliates are targeting qualified prospects
  
• A low rate may point to misaligned messaging or poor user experience
  

5. Cost Per Acquisition (CPA)

• Represents how much is spent to acquire each customer through affiliates
  
• Helps determine profitability and efficiency of the affiliate channel
  
• Useful for setting commission thresholds and optimizing payout structures
  
• Compares favorably against paid ad channels for performance benchmarking
  
• Ensures affiliate investments remain scalable
  

6. Active Affiliate Count

• Tracks how many affiliates are currently driving traffic or conversions
  
• Helps assess engagement and program health
  
• Monitors recruitment success and retention over time
  
• Identifies inactive affiliates who may need support or reactivation
  
• Useful for forecasting growth potential and scaling strategies
  

7. Average Order Value (AOV)

• Reflects the average value of purchases driven by affiliate links
  
• Indicates whether affiliates are targeting higher-tier clients or large accounts
  
• Helps align commission rates with product margins and sales goals
  
• Useful for analyzing which affiliates bring in premium customers
  
• Supports upselling strategies through affiliate content