What media services are most outsourced by Indian startups?
Video Production and Editing
- Startups outsource explainer video creation for product demos.
- Post-production tasks like color grading, animation, and voice syncing are delegated.
- Short-form content for ads, reels, and pitches is handled externally.
- Freelancers and boutique studios manage project-based video delivery.
- Remote teams offer flexibility for recurring video content needs.
Graphic Design and Branding
- Logo creation, brand identity kits, and social media creatives are frequently outsourced.
- Pitch decks, investor presentations, and product sheets are developed by external designers.
- Template design for banners, brochures, and merchandise is commonly outsourced.
- Startups prefer contract-based engagement to avoid full-time design hires early on.
- Creative direction is often guided internally while execution is external.
UI/UX and Product Design
- Interface design for apps and websites is often done by specialized design teams.
- Wireframing, prototyping, and usability testing are outsourced during early stages.
- Startups leverage external UI/UX consultants for faster launch cycles.
- Designers also provide user journey mapping and component libraries.
- Collaboration tools are used to manage feedback and version control.
Content Development and Copywriting
- Social media captions, ad copy, and email campaigns are handled by external writers.
- Scriptwriting for videos, websites, and presentations is frequently outsourced.
- Technical writing for product documentation is assigned to freelance specialists.
- Regional language content creation is outsourced for localized campaigns.
- Content audits and SEO-optimized messaging are handled by experienced contractors.
Animation and Motion Graphics
- Product explainers, onboarding flows, and animated infographics are created externally.
- Kinetic typography and transitions for digital ads are often assigned to agencies.
- Motion templates for reels, intros, and tutorials are custom-built by vendors.
- 2D and 3D animation services are engaged based on campaign type.
- Cost-effective outsourcing helps balance quality with budget in early growth stages.
