What metrics should businesses use to evaluate a successful website redesign?
Engagement Metrics
- Time on site indicates how engaging and useful the redesigned content is.
- Pages per session reflect whether the navigation flow encourages deeper exploration.
- Bounce rate helps assess if users are finding relevant information without dropping off.
- Scroll depth and heatmaps show content visibility and interaction.
- Video views, downloads, or clicks on CTAs reflect content engagement.
Conversion Metrics
- Lead generation improvements such as form fills, inquiries, and subscriptions.
- E-commerce businesses should track add-to-cart and checkout completion rates.
- Click-through rates (CTR) on call-to-action buttons and banners.
- Micro-conversions like newsletter signups or account creation.
- Conversion rate uplift compared to the previous website version.
Performance and Technical Metrics
- Page load speed, especially on mobile, using tools like Google PageSpeed Insights.
- Uptime monitoring to ensure site stability post-launch.
- Reduced errors, broken links, or failed form submissions after redesign.
- Improvements in Core Web Vitals: LCP (Load), FID (Interactivity), and CLS (Visual Stability).
- Decrease in bounce caused by technical slowdowns or crashes.
SEO Metrics
- Organic traffic volume from Google and other search engines.
- Ranking improvements for targeted keywords pre- and post-launch.
- Indexed pages, crawl errors, and sitemap validation via Search Console.
- Backlink retention and growth after site structure changes.
- New traffic from multilingual or regional search terms (if localized).
User Feedback and Behavior
- Positive user reviews, testimonials, or social shares post-redesign.
- Session recordings showing smoother navigation and fewer drop-offs.
- Survey feedback or NPS scores from existing customers or clients.
- Customer support tickets related to site usability or bugs.
- Analytics from A/B tests comparing old and new design elements.
