Blog Details

1. Target Long-Tail and Solution-Oriented Keywords

• Focus on specific phrases like “custom CRM software for logistics” or “best SaaS ERP for SMEs”
  
• Attracts users with clear intent and higher conversion potential
  
• Reduces competition and cost-per-click (CPC) compared to broad terms
  
• Enables precise ad messaging that matches user queries
  
• Useful for reaching niche industries or verticals
  

2. Create Dedicated Landing Pages for Each Product/Service

• Align ad groups with unique, relevant landing pages
  
• Include strong headlines, benefits, case studies, and demo CTAs
  
• Use trust signals like testimonials, certifications, and client logos
  
• Optimize for mobile and fast loading speeds
  
• Increases Quality Score and conversion rate (CVR)
  

3. Use Ad Extensions to Boost Visibility and Engagement

• Sitelink extensions: promote features, pricing, or resources
  
• Callout extensions: highlight free trials, integrations, or certifications
  
• Structured snippets: list supported platforms, services, or product categories
  
• Lead form extensions: capture qualified leads directly in search results
  
• Location and call extensions for local or direct-contact-driven IT services
  

4. Implement Retargeting Campaigns

• Re-engage users who visited the website but didn’t convert
  
• Use Google Display Network and YouTube retargeting for visual follow-ups
  
• Serve different messages based on user behavior (e.g., cart abandoners, demo viewers)
  
• Retarget by service interest or industry segment
  
• Boosts ROI by converting warm prospects
  

5. Schedule and Geo-Target for Maximum Efficiency

• Focus ad delivery during business hours or peak engagement times
  
• Target specific Indian cities or global regions based on your client base
  
• Exclude irrelevant regions or time zones to reduce waste
  
• Use geo-customized copy like “Top AI Software in Bengaluru”
  
• Helpful for IT companies with regional sales or support teams
  

6. Run Competitor Keyword and Brand Campaigns

• Bid on competitor names or comparative terms (e.g., “Zoho alternative for HR”)
  
• Capture high-intent users evaluating different options
  
• Use benefit-focused copy to position your advantage
  
• Monitor competitor ads to refine your offers
  
• Include comparison landing pages to improve conversion
  

7. A/B Test Ad Copy and Landing Pages Continuously

• Experiment with headlines, descriptions, CTAs, and display URLs
  
• Test different USPs (e.g., pricing, support, speed, integration)
  
• Use performance data to refine messaging and structure
  
• Increase CTR and CVR by using the highest-performing variants
  
• Scale successful combinations into broader campaigns