Experience Commerce Wins Social and Media Mandate for Tropical Agrosystem
Experience Commerce (EC), a full-service digital agency under the Cheil SWA Group, has secured the comprehensive digital and media mandate for Tropical Agrosystem (India) Pvt. Ltd., a prominent entity in India’s crop protection and plant nutrition sector. This collaboration signifies a pivotal advancement in Tropical Agro’s digital transformation journey, aiming to enhance brand visibility, bolster consumer engagement, and amplify awareness across both rural and urban markets. EC’s Mumbai office will spearhead this initiative, delivering an integrated strategy encompassing social media management, creative storytelling, and performance-driven marketing.
The mandate encompasses managing Tropical Agro’s presence on platforms such as Facebook, Instagram, and LinkedIn, with a strategic focus on engaging farmers and agricultural communities in rural India while elevating brand equity among urban audiences. EC will craft a cohesive social journey for Tropical Agro, aligned with the brand’s core values and guidelines, leveraging trending content formats like Instagram Reels and Guides to maximize impact. Additionally, EC’s in-house production arm, CYLNDR India, is developing an integrated film-based campaign aimed at further amplifying the brand’s message across digital platforms.
Established in 1969, Tropical Agro, a part of the Jhaver Group, operates across the Chemical, Biological, and Organic segments, dedicated to empowering farming communities and promoting responsible, sustainable farming practices throughout the country. Chandrika Rodrigues, General Manager – Branding & Communication at Tropical Agro, emphasized the company’s commitment to sustainability and building deeper connections with both the farming community and modern consumers. Bhawana Daga, VP – Growth at Experience Commerce, expressed enthusiasm about partnering with a legacy brand like Tropical Agro, focusing on delivering integrated digital experiences that reflect the brand’s heritage and progressive vision of empowering India’s farmers through innovation and sustainability.