Digital Marketing

India’s social media marketing landscape in 2025 is undergoing a significant transformation, driven by technological advancements, shifting consumer behaviors, and the proliferation of digital platforms. With over 700 million active internet users, businesses are recognizing the immense potential of social media to engage with a diverse and expansive audience. The…

At the India Affiliate Summit 2024, the Internet and Mobile Association of India (IAMAI) presented a comprehensive framework of best practices aimed at elevating the standards and effectiveness of affiliate marketing in the country. With the affiliate marketing ecosystem witnessing rapid growth driven by e-commerce expansion and digital adoption, IAMAI…

Genesis Advertising and Puretech Digital have merged to form Genesis Group, a strategic move that combines traditional advertising with digital marketing expertise. Genesis Advertising, established in 1988, has a strong presence in Eastern India, while Puretech Digital, founded in 2004, brings strengths in digital media, growth marketing, and influencer marketing.…

In 2025, digital marketing is undergoing a significant transformation, driven by the integration of artificial intelligence (AI) and machine learning (ML). These technologies are revolutionizing how brands interact with consumers by enabling hyper-personalization, predictive analytics, and automated content creation. AI-powered tools analyze vast amounts of data to deliver tailored experiences,…