Digital Marketing

In 2025, Indian startups are increasingly turning to affiliate marketing as a strategic lever for growth, especially in highly competitive sectors like e-commerce, fintech, edtech, and D2C brands. This performance-based model allows startups to scale customer acquisition without bearing upfront advertising costs, making it ideal for businesses with limited marketing…

As of 2025, Instagram has emerged as the most utilized social media platform in India, boasting a user penetration rate of 74.70% among internet users. This translates to approximately 516.92 million active users, reflecting the platform’s significant reach and influence in the country. The surge in Instagram’s popularity can be…

India’s creator economy is poised for significant growth, with projections indicating it will influence over $1 trillion in annual consumer spending by 2030, a substantial increase from the current $350–400 billion. This surge is attributed to the expanding base of 2 to 2.5 million active digital creators—individuals with more than…

India has announced plans to eliminate the 6% equalisation levy on digital advertising services provided by foreign companies, a move aimed at addressing longstanding trade concerns with the United States. This tax, introduced in 2016, primarily impacted U.S. tech giants such as Google, Meta, and Amazon, who were required to…