Pay-Per-Click is a model of online advertising where advertisers pay a fee each time their ad is clicked. It is a common form of SEM, and advertisers bid on keywords to display their ads on search engine results.

           Bing Ads is Microsoft’s advertising platform that allows advertisers to display ads on the Bing search engine. It operates similarly to Google Ads, offering PPC advertising on the Bing search network.

         Display Advertising involves creating visually appealing ads (banners, images, videos) that are displayed on websites within the Google Display Network or other advertising networks.

           Remarketing is a strategy where advertisers target users who have previously visited their website but did not make a conversion. Advertisers use display ads to re-engage and bring these visitors back to the site.

          Shopping Ads, also known as Product Listing Ads (PLAs), are a type of advertising format that displays product images, prices, and details directly on the search engine results page. They are commonly used for e-commerce products.

          Social Media Advertising involves running paid ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can target specific demographics, interests, and behaviors.

          Mobile Advertising focuses on displaying ads specifically on mobile devices. This can include mobile-optimized search ads, display ads, in-app ads, and social media ads tailored for mobile users.