Search Engine Marketing

         In search engine marketing (SEM), we employ strategies to enhance your brand’s visibility on search engine results pages (SERPs) through paid advertising efforts.

Google Ads

        Google Ads is a popular online advertising platform where advertisers can create and run PPC campaigns. Ads can appear on Google search results, websites, YouTube, and other Google platforms.

Pay - Per - Click (PPC)

         Pay-Per-Click is a model of online advertising where advertisers pay a fee each time their ad is clicked. It is a common form of SEM, and advertisers bid on keywords to display their ads on search engine results.

Bing Ads

           Bing Ads is Microsoft’s advertising platform that allows advertisers to display ads on the Bing search engine. It operates similarly to Google Ads, offering PPC advertising on the Bing search network.

Display Advertising

         Display Advertising involves creating visually appealing ads (banners, images, videos) that are displayed on websites within the Google Display Network or other advertising networks.


           Remarketing is a strategy where advertisers target users who have previously visited their website but did not make a conversion. Advertisers use display ads to re-engage and bring these visitors back to the site.

Shopping Ads

          Shopping Ads, also known as Product Listing Ads (PLAs), are a type of advertising format that displays product images, prices, and details directly on the search engine results page. They are commonly used for e-commerce products.

Social Media Advertising

          Social Media Advertising involves running paid ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can target specific demographics, interests, and behaviors.

Mobile Advertising

          Mobile Advertising focuses on displaying ads specifically on mobile devices. This can include mobile-optimized search ads, display ads, in-app ads, and social media ads tailored for mobile users.