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The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.

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Social Media Marketing is one of the fastest-growing opportunities. And that’s because social media marketing is a growing industry. According to a State of Social 2019 report by Buffer, 89.3% of marketers said that social media is very important or somewhat important to their overall marketing strategy.

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With so many social media platforms available, you’ve likely wondered which one’s the best for business marketing.

Some of the most popular platforms for brand development and marketing include:

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